This is your direct line of contact between you and your ideal customer. The information will help your sales team to understand more about your prospects, and they will be able to use this information in the future when reaching out to said prospects.Įvery marketer needs their own email list. When people visit your site and fill in the conversion form, this provides valuable demographic information for your sales team. In turn, this will decrease cost, and you can channel your money into other important things, like SEO and scaling up your PPC ad budget. With more conversions through targeted pages, you’ll be able to generate more traffic, more leads… and hence more profit. Landing pages can help you cut down on your advertising costs. It’s also super user-friendly as your visitors only need to fill out a quick form to get what they want. You’ll want your website visitors to give you their contact information and to buy into offers, and your landing page is a great tool to collect leads and opt-ins. Without a landing page, your offers will not be able to support your efforts to generate leads. Marketing offers and landing pages work very well together. It’s also easier to track the numbers on a single page, than from a homepage which would have more visitors and more pages to worry about. If it’s not doing well, you’ll be able to tweak and make changes as needed in order to optimize and improve your marketing. Using this data, you will be able to collect a lot of insight into your marketing campaign and how well it is doing. If you use tracking software, you can measure important things like the bounce rate of visitors to your landing page, number of page views, number of submissions, your conversion rate, and so on.

Once you have these leads in your autoresponder, it’s like printing money.Īlternately you could set it up such that after a few seconds on your homepage, a landing page pops up that will allow visitors to opt in on the spot.Ģ.

You could capture all these leads much more easily by sending them all to targeted landing pages. Landing pages focus on converting visitors into leads. The majority of people send their traffic straight to their homepage first. If you are an online marketer, you need a landing page.

6 reasons why you need a budget